The shift to digital which we all experienced last year helped us to stay in touch with our friends and family and it also established new systems of productivity, allowing most companies to continue their operations with their teams working from home.

In the same way, the shrinking of physical markets has led to an accelerated evolution in the world of online marketing. It is well known that digital mediums allow us to promote products and services to a larger audience, and in the year when we learned about social distancing, companies managed to find a way to keep in touch with their customers, building even better connections with them thanks to social media and other niche online platforms.

It is very likely that these new habits will remain even when the pandemic is finally over. This is why establishing a solid online marketing approach will be one of the keys for every business in staying upright in the coming months.

The option of using different online platforms makes drawing customers interest in brands and products in a natural way, a lot easier. The key is to generate brand awareness and engagement through content that your audience needs and therefore, will appreciate.

For example, in the specific case of the Architecture & Design Industry, rather than looking for brands to work with, professionals search for the best solutions available in the market that will help them materialise their ideas. For this purpose, in the past, architects and designers used to review printed catalogues, but now in the digital era, most manufacturers and retailers, along with their products, of course, have an online presence. At the same time, since nowadays it’s easier for companies to promote themselves via their own website and using social media platforms, A&D professionals need extra help to actually reach the best providers, to save time that would ordinarily be spent on Google searches or visiting the individual websites of manufacturers.

To help architects and designers with this, Architonic provides a tool for searching and discovering the best solutions on the market. We offer a catalogue that showcases only premium brands which have been curated by a jury of experts, and that works as a filter for the professional user’s needs. This is the reason that most of them use Architonic as their main search tool, going directly to architonic.com instead of using Google as their first source.

With a recently improved search experience that includes a raft of new search filters and a completely new image-based search functionality specially designed to solve our image-driven audience’s needs, Architonic offers users greater research efficiency and product inspiration.

The visual search function allows the user to browse similar-looking products from the database or even to drag and drop in their own image as the starting point to get further inspiration. With this new feature, we aim to connect architects and others with the right products, materials and brands from the very first stages of their creative process. The Advanced Product Search allows professionals to become familiarised with brands even before they know what they need. And later, in the specification phase, Architonic also becomes the perfect stage to promote brand recognition with customer engagement and visibility.

Find out more about our improved search experience

The long and complex project phases in which architects and designers are involved and the ever-changing needs of the professionals in charge of each stage, represent opportunities for your brand to develop long-term relationships with stakeholders and become a partner at any point during the project’s life cycle.

As the world’s leading premium product search tool for A&D professionals, Architonic can be a perfect partner to ensure long-term business growth in this very specialised industry, as part of a primary marketing strategy that will naturally attract customer interest.

We offer you the chance of success in this market, to become part of a community of premium brands that will help you to engage with architects and designers, to grow loyalty and, as a result, to build a strong return customer base.

Keen to see your brand presented on Architonic?

Get in touch with us here

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