Biennale Interieur x Architonic: new online product catalogue launching
Text by Simon Keane-Cowell
Zürich, Switzerland
14.10.16
A new partnership between Biennale Interieur Kortrijk and Architonic sees the launch of a dynamic, content-rich product catalogue on interieur.be.
Anyone who knows the Biennale Interieur in Kortrijk, Belgium – celebrating its 25th edition this year – also knows just how exacting it is as a fair. Elegantly bridging the gap between the commercial and the cultural, it’s firmly adhered to the criteria of selectivity, considered curation, and inspiring architectural space right from day one.
Just like Architonic.
Which is why when it came to founding a partnership with Kortrijk, our shared values made it a seamless fit.
To mark the special 2016 Silver Edition of Biennale Interieur, Architonic is powering the fair’s website with a dynamic product catalogue, feeding the profile of every current Architonic member who appears on interieur.be as an exhibitor with content from the Architonic data cloud – resulting in a content-rich, digital version of fair that continues long after the physical exhibition in Kortrijk has come to an end.
Co-branded as a Biennale Interieur and Architonic service, the product catalogue is an initiative the Kortrijk fair is offering to the premium brands that it shares with Architonic. The aim of this exciting new cooperation is significantly greater exposure for exhibitors and a richer resource for users and visitors.
Launching on 14 October, selectivity is about to get a lot more select.
© Architonic