Curtain Up: Architonic’s new online shop software goes live
Text by Simon Keane-Cowell
Zürich, Switzerland
31.05.16
Designed specifically for textiles retailers and interior designers, the Architonic-developed Online Shop Module creates exciting new opportunities in e-commerce
June 2016 sees the Online Shop Module – developed by Architonic as part of its e-commerce initiative – go live, having been implemented into the website of one of Germany’s leading specialist textiles retailers.
Designed specifically for interior decorators and textiles retailers, this cost-effective, cloud-based webshop software enables clients to build revenue-generating e-commerce capability seamlessly into their existing websites, the former dovetailing with the existing look and feel of the latter.
The Online Shop Module's configurator allows e-customers to create made-to-order textiles products – curtains, cushions, table cloths, and so on – according to their specifications
The Online Shop Module's configurator allows e-customers to create made-to-order textiles products – curtains, cushions, table cloths, and so on – according to their specifications
×Tailor-made for the textiles business
Two special plug-ins come as part of the module package, especially developed for the textiles branch. The first is a configurator, which allows end-customers to put together all manner of products, such as curtains, table cloths and cushions, to meet their specific needs.
The second is a data cloud that keeps your e-shop updated in real time with the latest product data and images from premium textiles manufacturers Christian Fischbacher, Création Baumann, Nya Nordiska, SAHCO and Zimmer+Rohde. (More brands internationally will be coming on-stream after the launch.) No more laborious manual updating required, which is a significant saving for shop owners in terms both of time and money.
E-shop owners can save valuable time and money with the Online Shop Module's data cloud, which sees the product information and images in their webshops updated in real time
E-shop owners can save valuable time and money with the Online Shop Module's data cloud, which sees the product information and images in their webshops updated in real time
×A richer weave
With over 80% of purchases starting with internet research, there’s no doubt that the Online Shop Module offers clients an invaluable way of establishing, with the minimum amount of effort and investment, a vital additional sales channel. It has rich marketing value, too, with e-customers judging a retailer’s expertise and brand relevance on their online research. Smart retailers understand that a physical showroom alone is, long-term, no longer enough.
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