A fabric collection that appeals to all our senses comprises a variety of perfectly harmonising compo- nents – like a fragrance only fully unfolding through its interplay of top, heart and base notes. This was the image guiding us in the development of the nya nordiska collection 2021. Our path of associations here led us to the clarity of Nordic nature that offers all the elements of this fascinating interplay. Serving as inspiration for our textile top note are delicate clematis blossoms, soft moss inspires the tactile-centred heart note while heather sets the tone for the interlinking base note. The result is a balanced textile composition comprising familiar and new elements, look and touch, natural authenticity and innate exclusivity. Inspired by the fragrance of the North.