WOOD and WOULD, words that have the same anglo-saxon assonance. The “wood” becomes the through with which “we” materialize our IO. It’ s a return to nature, to the origins of all things, and therefore man. And it is the natural footprint of man that we see in this handmade article of extruded gres porcelain. Its veins and its nodes become design and texture, with the “softness”, or rather the “hand” -as we say in our technical speacking- typical of the products obtained by drawn. Definetely ... the wood in its naturalness as the purpose of our “I WOULD”.