History
B.R.F. belongs to the second industrial geography of furnishing: that which became a springboard for young companies. B.R.F. is in fact a young company and the collection was born officially in 1992 with the collection "Tran-Tran" designed by Massimo Iosa Ghini. In spite of this, the collection is rich and has given life to symbolic pieces, as well as being surrounded by some of the most interesting personalities in contemporary design, such as Prospero Rasulo, Terri Pecora, Guido Venturini, Biagio Cisotti, Sandra Laube, Marco Maran, James Irvine, Tim Power, Jerszy Seymour...
B.R.F. has reached important goals on a national and international scale: items in design museums around the world, articles in various leading publications of the field, in TV programs and the cinema as well as in internationally famous fashion and interior design magazines and in advertisements.
Philosophy
Each product performs a function, therefore it must be useful and have a specific use. However, as well as this "objective" criterion, there is undoubtedly something more, something that makes an object appeal to us or not. This is certainly what we are interested in most. We rely on our philosophy - according to which products are to be understood as playful instruments - to suggest mixing in fun and creating a sentimental aspect. Our aim is to have our products follow the animistic process of an object, a process that spontaneously arouses emotions in us and which enables us to establish whether we "like" a product or not. We do not want to answer a primary need, but we believe that life can be "redesigned", starting with the products that surround us every day, to make it a little more enjoyable and cheerful.
Colour
We believe that colour isn't the style of a movement but it is among the fundamental dimensions of our life, therefore fundamental to our project. Objects speak the language of form and function through their chromatic surfaces. This is true even when colour is absent, as products relate to the reality of nature which always has colour. This resulted in our concept "colour is life". Here then, sofas, chairs, coat-racks, trolleys, tables chest of drawers etc. become symbols of an idea of home, different from the traditional one, where (citing Cristina Morozzi referring to B.R.F.) "the pieces of furniture become intimate companions almost as if, instead of being inanimate objects, they were artful domestic animals...".
Evolution
The company is never immobile but it evolves continually. We do not follow our guidelines in a rigid, schematic way but we are constantly attentive to the sociocultural changes going on around us every day. We are faithful to our principles but we do not renounce being up-to-date because of them. In fact our history evidences a coherent development towards an important and mature collection. We have reached important goals on a national and international scale: items in design museums around the world, articles in various leading publications of the field, in TV programs and the cinema as well as in internationally famous fashion and interior design magazines and in advertisements. We are looking into the future with confidence. We are willing to interpret with understanding the language of contemporary life, observing the values, lifestyles and patterns of behaviour that cause any changes: the needs, dissatisfactions and ambitions of people that make it possible to outline a reasonable scenario of our lifestyle.
