Be Original

Be Original Americas is a 501(c)6 non-profit committed to informing, educating and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future.
The value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an extensive program of lectures, workshops and roundtables, the campaign goal is to establish a set of industry standards that encourages consumers, the architecture/design community, producers, dealers and media partners to fully support creativity and authenticity in order to invest in the future of design, incentivize innovation and give back to the industry and the people it serves.