External Reference

External Reference is an award-winning architecture firm, based in Barcelona, founded and directed by Carmelo Zappulla. With extensive experience in retail, interior and exhibition design, the studio creates experiential spaces breaking the boundaries between architecture, art, and digital tools. The studio has built, over the years, a great network of collaboration with international professionals, which allows it to promote the integration of craftsmanship and advanced digital technologies, bringing engagement, interaction and emotions in innovative works built throughout the world.

External Reference is an award-winning architecture firm, based in Barcelona, founded and directed by Carmelo Zappulla. With extensive experience in retail, interior and exhibition design, the studio creates experiential spaces breaking the boundaries between architecture, art, and digital tools. The studio has built, over the years, a great network of collaboration with international professionals, which allows it to promote the integration of craftsmanship and advanced digital technologies, bringing engagement, interaction and emotions in innovative works built throughout the world.