Candy Coat

Adventurous and chic eCommerce nail brand, Candy Coat approached FormRoom to design and produce a showstopping pop-up stand at Professional Beauty – the UK’s biggest beauty and spa trade show. As part of their exhibition stand, Candy Coat looked to re-define the traditional show landscape and connect customers through an experiential display.

The key focus was to create a pop-up that celebrated the brand and products, along with the notorious Instagrammable moments. In doing so, the striking design gave the digital-led brand a human touch and a sense of community to their large following. "It’s fabulous! Thanks for bringing my brand to life. I’m looking forward to working with Prop Studios on more pop-ups this year." ~ Lynette A, Candy Coat Director.

Embracing a palette of baby pink, white and gold accents, the striking pop-up combined bespoke counters, a reception desk, consultation zone, selfie area and a nail bar accompanied by a hygiene station.

Inspired by all things sweet, a sprinkled pathway provides customers with a fun wayfinding element, guiding them towards the selfie area. Visitors had the opportunity to pose in front (and inside) of the bathtub to share their photos across social media. As another social push, the bathtub was branded with the hashtag #lovecandycoat to encourage maximum exposure across online platforms.

An antique, claw foot bathtub was filled with fine pink mesh, fashioned by our team to mimic candy floss. This impactful scheme is framed by a pink brick backdrop and illuminated logo handcrafted from 1000 paper balls.

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