Bungalow 2nd Floor

Soft world for tough men
Interior completion of the 2nd floor for the Stuttgart men's outfitter "Bungalow" - Very high-quality men's fashion in a backyard alley for sale, seems contradictory. However, if this backyard borders directly on the most important addresses in the city center, its atmosphere can make all the difference.

A gentle intervention
The new showroom for one of Stuttgart's most exclusive gentlemen's outfitters was built in the immediate vicinity of the market square in a side street. The functional architecture of a former shipping warehouse forms the spatial basis. It is characterized by a sharp-edged band that folds through the room, taking on all functions such as checkout, changing rooms and storerooms and contrasting it with the gold-gleaming goods carriers.

Luxurious designer fashion is presented in an unfamiliar raw environment, without letting the atmosphere of the exclusive, which is supported by extraordinary furniture classics. Outside, the direct confrontation between old and new continues: a golden fabric spans the old, unchanged façade like a textile clothing.

Quote:
"It's not about hiding the old, but overlay it on the new, leaving several layers visible, some very direct, some subtle, alienated."

A question of combination
The contrast between old and new, between the functional architecture of a former shipping warehouse and the needs of a progressive men's outfitters characterize the basic concept. As in fashion, elements of different value meet.

Uwe Maier

SOMAA