Cosentino: a fantastical facade for Tel Aviv’s Toha Tower
Historia de la marca de Emma Moore
Cantoria (Almería), España
06.02.24
Ron Arad's sculpturally spectacular Toha Tower was made possible by Cosentino's innovative ultra-compact Dekton stone, which was utilised to dramatic effect on the Tel Aviv project.
Ron Arad’s ToHa tower in Tel Aviv, completed in 2019, has become a notable landmark. Designed in conjunction with the architect Avner Yashar, its facade features customised Dekton slabs

Ron Arad’s ToHa tower in Tel Aviv, completed in 2019, has become a notable landmark. Designed in conjunction with the architect Avner Yashar, its facade features customised Dekton slabs
בYou don’t need a passport to go from one discipline to another’ says Ron Arad, the London-based, Israeli-born industrial designer, architect and artist, who is perhaps best known for his effortlessly sculptural furniture design. The comment relates to his most acclaimed work of recent years: the design, in collaboration with Avner Yashar, of the ToHa Tower in Tel Aviv – a piece of exquisitely sculptural architecture. ‘Architecture is architecture. Does it have sculptural elements? Yes. I do both.’
For Arad, designing a tower was little different from imagining an object – it started with a sketch that made a sculpture of a building – or was it a building of a sculpture? One way or another, even he expresses wonder that something so whimsical on paper – a form imitating the geometries of an iceberg – has become the living, breathing ToHa Tower today.
On the lower floors, a ventilated facade is created using large format slabs of Dekton in an original criss-cross arrangement, that is simultaneously decorative and functional

On the lower floors, a ventilated facade is created using large format slabs of Dekton in an original criss-cross arrangement, that is simultaneously decorative and functional
×It is not in small part thanks to Cosentino and its high-performing and infinitely flexible surface material, Dekton, that helped create some of the sculptural impact of the building. A visit to Cosentino's factory by Arad was, in fact, key to realising the design without compromise. Large-format slabs of Dekton shape the innovative ventilated facade of the lower floors. Formed slats of the compacted material inclined inwards and outwards alternately around each tier, forming a criss-cross pattern that allows air to circulate.
Arad worked with Cosentino to develop a palette of gently graded colours for the Dekton slabs, that takes the facade from dark to light as it ascends

Arad worked with Cosentino to develop a palette of gently graded colours for the Dekton slabs, that takes the facade from dark to light as it ascends
×The collaboration also led to a personalised palette of colours for these lower tiers, that grades the colour from dark to light as the tower ascends. In the end, 30,000 square metres of Dekton – in four thicknesses and seven colours, including custom colours – went into the floors and facades of this new icon of Tel Aviv’s skyline, making for an incredible feat of functional sculpture.
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