Generation X: Grohe

When things change to the point that nothing is the same as it once was, it becomes necessary to invent something new: this is the ethos of Grohe. When the pandemic made global trade fairs impossible, the premium, global, sanitary brand developed the GROHE X digital platform as a contemporary interface between it and its customers.

Professionals such as architects, planners and dealers can experience products here in all their dimensions, find answers to specific questions, as well as inspiration. With GROHE X, the professional world comes together again in spite of the coronavirus. The digital programme includes classics such as installation videos, as well as editorial content and other innovative formats.

GROHE X also includes engaging sections such as ‘Wow of the Week’, in which different Grohe experts share topics that have particularly excited or inspired them recently. ‘A Glass of Water with...’ involves exciting interviews that offer a look behind the scenes at the brand, and ‘Did You Know?’, in which educational and engaging technical reports on current topics are presented – from reduced use of plastic, to hygiene optimisation, alongside practical tips.

In its wide-ranging content – which also includes digital 360° living spaces for up-to-date product presentations – professionals as well as private customers can curate their own Grohe experience according to their interests and needs, and discover a whole host of innovations at the same time. As a result, GROHE X conveniently opens up new perspectives, which, at trade fairs, can often only be discovered after putting in a lot of hard work.

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