Minotti's virtual pavilion to explore future living trends

Beyond creating elegant pieces of furniture for modern living, Minotti has always been committed to crafting an ‘architecture of living’ through design. It is an immersive approach that masters spatial proportion and atmosphere like a science, and forges a sophisticated and human-centric experience of comfort. With the goal of holistically communicating this concept to customers and professionals, this year Minotti created the ‘Minotti Pavilion’ at Salone Del Mobile in Milan, where it presented the new 2022 Collection and the company’s most recent best-sellers.

Migrating to a virtual, universal and immersive location, the Minotti Pavilion became a modern structure designed to slot into any metropolitan setting, presenting a series of symbiotic atmospheres combining furniture, art, decoration, volumes, moods and iconic design pieces. Inside, customers can experience first-hand the harmony of Minotti’s approach – with the ability to interact with their liveable, adaptable and innovative interior environments.

Cognisant of the fluid physical and virtual experience of design that we are accustomed to today, the Minotti Pavilion is also captured in a film that guides visitors through the architecture, and presents various enchanting environments exploring their profound links between design and space. This virtual Minotti Pavilion experience helps customers and professionals visualise the true power of an atmosphere, and liberates them to navigate between the virtual, the real and their dream interiors.

© Architonic