A special moment

In any company's history, there are always moments that, in retrospect, turn out to have been formative ones. At raumplus, the Bremen-based manufacturer of custom-made sliding doors, room dividers and cabinet systems, it is already clear that the beginning of the twenties is one such special, opportunity-rich moment, part of the reason being that kitchen manufacturer Nobilia acquired half of the shares in raumplus in 2021, meaning both brands being afforded the chance to profit from their respective strengths.

For the current year, raumplus has formulated three concrete topics that are at the top of the agenda, along with some smaller but equally important changes. Reason enough to ask Dr. Herwig Mehrwald, who has been responsible for marketing and sales in the company as the second managing director since 2022, what they are. ‘For a good year now, I have been sharing the management of raumplus with Carsten Bergmann. Together we have realised changes in sales matters that are important for us and point the way to the future. This means that since 1 January 2023, the raumplus Germany sales team has been based directly with us in Bremen,’ explains Mehrwald. ‘This will allow us to work even more closely, intensively and quickly with dealers and customers. We have an even more direct line to address their wishes, plans as well as problems directly, in order to develop solutions together.’

In addition to intensifying customer cooperation, raumplus is launching numerous new products. For example, the new Facet profile system was just presented at Fuorisalone in Milan. ‘However, raumplus has even more to offer which is why we will be going on a product offensive with our other, individually customised products, made in Germany. Our Swing Door Slim Line, the freestanding shelf Creo as well as our partition wall system Verrière, have already proved themselves in the market and won respected awards,’ he continues.

Nor have raumplus' products gone unnoticed outside of national borders. This brings us to point three: ‘Anyone who, like raumplus, does business in 70 countries on five continents is always going to be faced with new challenges. For this reason, we maintain our agility in how we act in the markets of individual countries.’ raumplus sees great potential in France, for example, and the company is also looking to expand its dealer network in Great Britain. In India, meanwhile, raumplus opened an inspiration and production location there in mid-February. It is, as we said, a special moment!

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