Salone del Mobile.Milano 2016

Over 300,000 operators (of whom 70%) from more than 160 countries and a visiting public of over 30,000 people on the Saturday and Sunday are expected from 12th to 17th April at the Milan Fairgrounds, Rho where more than 2,300 exhibitors (30% of them foreign companies) will be showing the best latest home living styles through advanced design trends.

The Salone del Mobile.Milano is yet again the must-see sectoral appointment with the very latest products and solutions, reaffirming its position as the leading forum for ideas, creativity, innovation and technology for businesses, operators and visitors and Milan’s role as the capital of design. A great business opportunity that – last year alone – generated revenue worth 221 million euros. Internationalisation and innovation are the key drivers of this important edition. In particular, exhibiting companies declare that 63% of revenue is generated by exports, while 67% of them have made substantial investments in innovating machinery, equipment and software; research and development, especially within the companies themselves, and in the design of new products. This 55th edition will feature the Salone Internazionale del Mobile along with the International Furnishing Accessories Exhibition split into two categories, Classic and Design.

In recognition of a product category already largely established on the American markets, from East to Far East, the Salone del Mobile is launching the new xLux section (in Pavilion 3), responding to increasing demand for a dedicated venue for this type of product, which was showcased inside the various pavilions up till the last edition. This new typology consists of linear products embellished with details, finishings and warmer, softer materials.

2016, even years: this means that the biennial EuroCucina exhibition and its collateral event FTK (Technology For the Kitchen) are back along with the International Bathroom Exhibition, responding to the rising demand for quality in both sectors.

EuroCucina – 120 exhibitors across 23,000 square metres – will present innovative high quality kitchen products, responding to the steady rise in demand for functionality from increasingly savvy consumers. Stainless steel and natural stone seem to have the edge in this edition. Technological innovation, energy efficiency, ease of use and aesthetic considerations characterise the goods on show at FTK (Technology For the Kitchen), the collateral exhibition dedicated to built-in electrical appliances and cooker hoods, with cutting edge technology devised for the “cookery” world and for bringing the innovative dimension of connectivity into the realm of the kitchen. 40 exhibitors over 12,000 square metres.

The International Bathroom Exhibition – 200 exhibitors over 19,000 square metres – will showcase totally innovative solutions for personalising the domestic space increasingly dedicated to wellness and self-care.

The 19th edition of SaloneSatellite will have “New Materials, New Design” as the main theme and will become a repository of innovative samples from the most advanced materials research centres in Europe. The SaloneSatellite will be flanked by the 7th edition of SaloneSatellite Award: a further step towards facilitating interface between demand and supply, between entrepreneurs and designers, between creativity and production.

Mixing business and culture is the Salone del Mobile.Milano mission. This year, within the ambit of the XXI Triennale International Exhibition, Salone del Mobile.Milano will be holding the “Rooms. Novel Living Concepts” exhibition, curated by Beppe Finessi, at the Triennale di Milano in Milan, from 2nd April to 12th September 2016. The exhibition is geared to underscoring the particular remit of interior architecture and providing a vision of home living projected towards the future.

The upcoming edition of the Salone del Mobile.Milano also wants to pay particular homage to what came before “actual” design. The exhibition-event “Before Design: Classic” is a reflection on the classic soul of contemporary living and the short film by multi-award winning filmmaker Matteo Garrone – screened in Pavilion 15 F15/H18 – discusses classic Made in Italy taste and its currency in an audio and visual narration. Artistic Direction by Studio Ciarmoli Queda.

The city event linked directly to the Salone del Mobile.Milano will be “space&interiors” – organised by the international architecture, design and construction biennial MADE expo – at The Mall Porta Nuova – Brera Design District: a fascinating display of surfaces, flooring, doors and interior finishings curated Migliore+Servetto Architects.

A new web platform (www.salonemilano.it) employing the most cutting edge web design and digital communication trends, with user, visitor and exhibitor experience as its focus, accompanies them along the way in a bid to maintain an ongoing relationship and dialogue – before, during and after the event – making navigation more interactive, engaging and multi-channel.

Live information and updates on the Salone del Mobile.Milano and its collateral events will be posted on Facebook, Twitter, LinkedIn, YouTube, Flickr and Pinterest.
New this year is the Instagram channel.
The official hashtag is #SaloneDelMobile. Find out about the other important concomitant events at #EuroCucina, #SaloneBagno, #FTK, #SaloneSatellite.

As of March, the Salone del Mobile.Milano 2016 app (available for iPhone, iPad and the most popular Android devices) will be free to download, to help plan visits to the trade fair.