Tent London showcases 250 independent designers
Texto por Tent London
London, Reino Unido
31.07.15
Remaining in their iconic ex-industrial building at the Old Truman Brewery for the 9th year, Tent & Super Brands London will host over 440 diverse and inspiring independent designers, global brands and installations from 29 countries.
Tent London 2015 has become the unofficial host for country presentations, making it the most international exhibition of the Festival with curated presentations from Norway, Finland, Sweden, Denmark, Taiwan, Korea, Ireland, Australia, Czech Republic, and Italy. Each showcase will include up to 30 designers, brands and installations reflecting their national design direction of the moment.
The Super Talks programme will mirror this direction and will be the go-to-event for visitors to learn about international trends, designers, diversity and influences from eminent industry figures from around the world. All Super Talks are free to attend.
Brands and institutions such as Etsy, Dulux and the Design Museum will also be using Tent London as a platform to tell their design stories through talks, installation and showcases.
Thousands of new furniture, lighting, interiors products and ideas will be launched over the 4-day event.
Tent London & Super Brands London is the show for original thinkers and early adopters looking to discover the best in contemporary design.
Tent London:
Whether you’re an architect, an interior designer, or a journalist, design festivals are where you go to find something new, something different, something you can’t find from the comfort of your desk and more often than not those things come from independent designers. Tent London has been championing independent designers, both well-known and emerging, since it was founded in 2007.
“What we’re interested in showing is good design,” says Tent director and co-founder Jimmy MacDonald. “We don’t care whether that comes from more established or younger designers, as long as the quality is there. That’s what people come to Tent to see – good design and new ideas.”
Super Brands London:
Back for its 5th year with a dynamic collection of interior products, Super Brands London is the place to see a selection of the world’s most progressive furniture, lighting and interiors brands. For 2015, we welcome Caeserstone, British-Finnish furniture brand &New, Impreffecto Lab from Italy and Solid Floor of Belgium, plus many more. A stunning showcase by Taiwan promises to demonstrate the best from the nation with a central theme embracing modern design with a line up of specially crafted dishes, whilst a Swedish cafe designed by Cate&Nelson that will feature products from Blastation, Offecct, Bolon and traditional Swedish Fika by Lofsberg Coffee.
Country presentations:
Following a triumphant 2014 London Design Festival outing, the team at Tent London reflected upon the show’s successful design blueprint, looking at what could work even better. Tent’s Founder and Director, Jimmy MacDonald, remarks: “At the end of Tent 2014 it became apparent that an area of interest for us should be in developing the hosting of our country showcases. It's the area where we can have an impact on the overall show.”
With an augmented focus on country showcases including both independent designers and companies, Tent London 2015 will provide an unrivalled worldwide design perspective. Visitors and exhibitors alike will benefit from Tent’s foresight and vision that places global design centre stage in one of the world’s most captivating and progressive design shows.