‘When a man is tired of London, he is tired of life,’ asserted Samuel Johnson in 1777. In 2022, the city's eye-watering housing costs would most likely be the cause of this fatigue. Finding the right space on which to stamp one's personality has always represented a challenge, for younger dwellers in particular – falling between the stools of a prohibitively expensive property market on one side, and bland, standardised rental spaces on the other. There are exceptions, though.
BoConcept's collaboration on the Apo Kew Bridge Apartments project allows tenants to personally select favoured decorative flavours and furnishings, while the brand's first collaboration with designer Karim Rashid, the Ottawa chair, was designed with cost-accessible design in mind. The new Chelsea chair, meanwhile, sees Rashid revisit the 'blobject' and its sensual minimalism. Dr. Johnson would surely have approved…
Alun Lennon – Content Editor | |  | | Photo: Apo Group Ltd. Photographer: David Hares | | | BoConcept flavours homes with individual spice | | BoConcept offers contract specifiers a variety of interior schemes and plenty of room for individual choice – particularly attractive to young, urban tenants looking to add their own personal touches...
Read more | | | Karim Rashid x BoConcept: the Chelsea collection | | BoConcept's newest collaboration with Karim Rashid is Chelsea – a minimal yet emotive collection comprising sofa and matching chair, plus wall, floor-standing and pendant lamps.
Watch the video to find out more | | | Seeing eye to eye: BoConcept and Karim Rashid | | Renowned designer Karim Rashid and iconic Danish interior brand BoConcept have founded a successful collaborative relationship based on shared values...
Read more | | BoConcept
Facts & Figures
BoConcept was founded in 1952 in Denmark.
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Truly global, always local: over 310 brand stores in over 67 countries.
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The brand works with award-winning designers to create collections of furniture, accessories and lighting for contemporary spaces.
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BoConcept is committed to bringing its industry-leading customisation to residential properties, hospitality environments and office spaces, without compromising on design vision or aesthetics.
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Turn-key solutions: we design, manufacture, deliver and install. | | | | | Chelsea Lounge Chair 0070 | | | | | BoConcept's Chelsea chair is an extension of nature | | The latest project from BoConcept and designer Karim Rashid results in an organic, minimalist design that blends smoothly into the nature of interior landscapes...
Read more | | | Karim Rashid x BoConcept: Ottawa sofa | | The Karim Rashid-designed Ottawa sofa concept invites users to play and customise, with a modular design that allows for a variety of individualised combinations.
Watch the video to find out more | | | |
