For stores designed on a concept of creating an experience of “exclusivity” for the consumer, CRAFTWAND® merges material sophistication, authentic and real, with system flexibility.
The wood elements, embodying the qualities we see in nature, uniqueness and peculiarity, offer contrast and play backdrop to any product display, warming up otherwise artificial and sterile environments: for apparels, shoes, sports items, lifestyle accessories, perfumes and cosmetics, or even wine and gourmet products. Constructed as back-walls, sidewalls, space dividers, changing room walls, or showcase for the merchandise, CRAFTWAND® creates an organic, natural atmosphere for shoppers, inviting them to linger.
Also, CRAFTWAND® wall structures can be easily moved and repositioned or reshaped to accommodate new product additions and configurations.
CRAFTWAND®. When centuries-old material is united with lifestyle brands and modern commodities for a new retail aesthetic.
