Alfa 1977
Our company was born in 1977 with a simple but clear mission: to enhance the refractory brick, a valuable natural material particularly appreciated for its resistance to flame and heating.
In almost 40 years many innovating products were born, tracing a guiding line for this segment.
With the strong contribution given by the second generation of Lauro and Ortuso’s families, the company has become a made in Italy reality prized by more than 70 countries in the world.
Today Alfa 1977 presents a new structure showing the evolution and the concepts that light-up and inspire it.
With a clear reference to its year of birth, Alfa 1977 represents the brand corporate of four business units created throughout the years to meet our customers’ needs.
Alfa Ref embodies and represents tradition, the refractory heritage. Traditional ovens and fireplaces are still the flagship of our company, and they keep on finding estimators in Italy and all the world.
Alfa Pizza represents the idea, the spark marking the beginning of a new phase. Forninox is the evolution of the wood-fired oven, thanks to its peculiar stainless steel dome and its aesthetics, which is something different in the indoor/outdoor ovens scenario.
Alfa Pro is designed to extend and apply the Forninox concept to the professional world, bringing groundbreaking solutions to the food service industry.
Last but not least, here it is our newest line Alfa Living, an innovative domestic high-end line, which brings the oven concept into new perspectives.
The willingness to always go further implementing our expertise and care for details, always being aware of what we have experienced. This is how we have built our history.