Darwish Holding – Doha Jewellery & Watches Exhibition 2020

For Darwish Holding, one of the largest luxury goods distributors in Qatar, Dobas designed and realised an impressive stand for the Doha Jewellery & Watches Exhibition. A total of four brands presented their high-quality watch and jewellery creations on the 900-square-meter stand area.

The fanned façade fulfilled two different functions: Seen from the outside, it made the exhibition stand appear as a harmonious unit. Inside the stand, the individual façade elements served to guide visitors and showed them the brand segment in which the stand was located. A neutral piazza in the entrance area allowed the public to get an overview of the brands and to decide to which jewels the visit should lead.

The color accents of the booth were inspired by the landscape of Qatar. Shades of copper, sand and brown symbolized the desert, while various shades of blue took up the sea. The well-considered choice of industrial materials in combination with light accents created a high-quality appearance of the stand.

Concept, planning & partial realisation: Dobas AG