Priceless Milan

Priceless Milano is a pop up restaurant designed by Park Associati for Mastercard.
Situated on top of Palazzo Beltrami above Piazza della Scala in Milan, it has a wonderful view on the city centre in a unique space.

Mollina chairs designed by Park Associati for Driade have a leading role in the restaurant area.
This is a chair with a light aesthetic that integrates in the space with elegant discretion.

This concept has been developed by MasterCard for EXPO 2015 and for the ‘EXPO in città’ project with the chosen location being on the roof of Palazzo Beltrami, home of the Gallerie d’Italia and Intesa Sanpaolo Museum Centre in Piazza della Scala. The building already holds the collections of modern and contemporary art that used to belong to the Banca commercial Italiana and which, together with works on display in the adjacent buildings Palazzo Anguissola and Palazzo Brentani, devoted to 19th-century art, constitute a highly prestigious collection that is a real international tourist attraction.


The restaurant is designed like a sort of travelling gastronomic theatre at which leading chefs from all over the world are invited to show off their skills on a rotational basis during cooking shows held in front of guests. The architectural design of the pavilion, bearing the signature of the architecture and design firm Park Associati, is a highly distinctive but not over-imposing form that confronts rather than collides with surrounding premises.

Priceless is an itinerant projects that took place in Milan until October 31st 2015 and will then travel to other european cities.

MasterCard and Banca Intesa SanPaolo

Park Associati - Milano

Contractor: Fourproject – Paderno Dugnano