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SNEAKEROLOGY
In each of the 200mm x 600mm boxes, one by one, sneakers are carefully collected. The boxes are repeated, offset by half a unit on each level, and carried through repeatedly over an entire wall. Something which has little meaning on its own, when repeated 281 times over, creates an euphoric effect for one to experience a heightened emotion.
The merchandises neatly displayed in the fashion similar to the museum artefacts; through touch panels centrally located within the shop, one can gain further understanding of the background stories of the merchandises. Although there is really no such field of study as “sneaker-ology”, by placing our design focus on ways to correctly understanding the merchandises, it is for us an attempt at capturing “sneakers” in a scholarly fashion.
“That one is nice… this one is nice too!” There is no better way to shop than whilst enjoying an academic high.
STREETOLOGY
Within plastic tubes of standardized 100mm diameter, tee shirts are stored and merchandised. Within dispensers of standardized 100mm wide by 1500mm high, a maximum of 15 plastic tubes can be stored and displayed. Then, by repeating the dispensers 170 times, we are now able to display a maximum of 2,550 tee shirts. If we sell one tee shirt, one plastic tube disappears from the dispenser. We designed such a system of dispensers and tubes to visualize commerciality. Although, on its own, the stock quantity of the tee shirts fluctuates vertically within each individual dispenser unit, however after 170 repeats this fluctuation forms a “pattern” horizontally across the dispensers.
There is no such field of study called “Streetology”; but this shop is a visual reflection of the street trend. It creates excitement by drawing a parallel between the shopping experience, and the act of flipping through pages of magazine asking oneself, “I wonder what is popular now on the streets!”
Olivia Shih, Yoshihito Kashiwagi
Sneakerology:
MURAL: Babekühl
STRUCTURE: Simpson Design Associate
LIGHTING: Electrolight
Streetology:
GRAPHIC: Babekühl
STRUCTURE: Simpson Design Associate
LIGHTING: Electrolight
