Pauw Laren

Pauw is one of the most famous Dutch fashion brands which has besides its own collection a variety of high level fashion labels in their stores. Framework Studio was asked to deliver a new store concept for multiple stores all over The Netherlands. The design had to be in line with the existing sale of the stores, but needed to give the brand a more suitable interior that matched their collections.

The new look suits to the current clients and also to a new group of fashion lovers that missed out on Pauw because of its old shop fit. The Pauw stores have an elegant and clean look, its all about details and clean lines. We assumed that the store is supporting the collections and is not distracting from them. The colour is used in a sober way and the quartz paint absorbs the light instead of reflecting it. This gives the surfaces a natural feel as light would do on concrete or bricks.

Pauw

Framework Studio