Premier Inn

It’s fresh and original, with more than a hint of British wit. UK-based hospitality group Whitbread has celebrated the opening of its first hotel in Germany with a creative design by the Hamburg firm of interior architects. JOI-Design has got the Premier Inn chain off to a flying start in Germany, with an elegant interior for the new Premier Inn Frankfurt Messe in the city’s lively central Europaviertel district.

The specialist firm of interior architects was advised on the German brand launch by Jeremy Scarlett (JSJ Design), who designs Premier Inn’s UK hotels. The result is a combination of distinctive British style with an added touch of humour, open-plan comfort, and attention to detail. The new Premier Inn blends traditional and modern with a mix of natural wood and dark, warm colours. These are brought to life by bright accents of turquoise, sunshine yellow and violet that make the hotel even more inviting, and the lobby is a contemporary take on a typically British library.

The lobby serves as a multipurpose living space, a welcoming and up-to-the-minute lounge where busy young travellers can relax, recharge their batteries, or work side by side with others. The tables in the cleverly thought-out work zone incorporate state-of-the-art data technology for guests preparing for meetings or checking emails. Large seating areas with classic Chesterfield sofas and comfortable armchairs invite guests to relax and linger. Open shelves separate the lobby, work zone and dining areas for added privacy.

In the breakfast room, bar and restaurant, dark warm tones are accented in violet and turquoise. Other distinctive features include non-matching pendant lights, a metal bar, riveted wall panels, and a wide assortment of seating that includes high-backed armchairs in Burlington checks. The word MENU is emblazoned in glowing lights on the wall, combining decoration with information and underlining the hotel’s motto: Walk In And Enjoy.

JOI-Design