Siam Discovery – The Exploratorium

The Biggest Arena of Lifestyle Experiments

Siam Discovery is The Biggest Arena of Lifestyle Experiments packed with exhilarating experiences that say ‘come play with us’ to visitors. People can come in to experiment and discover what they like and what expresses their own identity best.

Without the constraints of a particular brand or school of design, products are brought together under a single universal concept that puts customers at the centre; everything at Siam Discovery is presented by visitor’s interest. From among a choice of more than 5,000 international and local brands of every price range, customers can conveniently choose, mix, match, try, and then try again so that their purchases are in line with their taste and needs.

Mr. Oki Sato, the founder of ‘Nendo’ and one of the world’s top designers who was voted as among the ‘100 Most Respected Japanese’ by Newsweek Magazine, provided the overall design inspiration for the new Siam Discovery. It is Nendo’s largest project, ever, and his first in Thailand.

Mrs. Chutrakul said, “Siam Piwat looks at the future from a global perspective rather than just the potential of the Thai market. In line with our growth strategy, we are creating destinations that can compete with the best of the world and which support Thailand in becoming a retail and entertainment paradise.”

Products are presented are in five different categories including Everyday Products, Trend Products, Innovative Products & Services, Sustainable Products, and Collaborations and Absolute Siam Products.

Siam Piwat will also introduce some of the most exciting new approaches to dining. Food and beverage outlets are integrated with retail and activity areas. More than 2,500 square metres are dedicated to food and beverage across the entire building. It will also introduce to Thailand one of the world’s most famous dining brands which will be sensation when launched.

Among the exciting debuts at Siam Discovery is a new Loft store with a design concept that is being utilised for the first time in the world and which is conceived by world-renowned designer Nendo and Loft Japan’s designers. Nike is opening its only concept store in Southeast Asia. Issey Miyake will open its first concept store outside of Japan. It is called the World of Issey Miyake and offers a full line of products including, for the first time in Thailand, Issey Miyake’s products for men. Home decoration brands like Hay, Tom Dixon and Kartell will open their first and only concept stores in Thailand. Artist’s Design Products from world-class artists like Yayoi Kusama and Lisa Larson will have their first and only stores in Thailand. And, Adidas will open its largest concept store in Thailand and with an interactive store concept.

Floors and Concepts (8 Floors):
G Floor – Her Lab: It offers modern fashion goods and services for ladies.
M Floor – His Lab: It is the answer to all the needs of gentlemen.
1st Floor – Street Lab: It offers a fine selection of street-style products.
2nd Floor – Digital Lab: It offers products that strike a chord with the digital generation.
3rd Floor – Creative Lab: It offers inspiration and encourages creativity.
4th Floor – Play Lab: It offers new dimensions of fun while being a community for people with the same lifestyle to share their experiences with each other.
5th and 6th Floor – One of the highlighted facility is the world-class Virgin Active Fitness.

Siam Piwat Co., Ltd.

Nendo