Good Shoes, Good Foot. by REGAL

This shop selling shoes and related accessories for working women was designed to offer a new shoe-buying experience. Rather than envision “working women” as wearing only black suits and pumps, the shop and brand as a whole aim to provide many different styles of shoes to women working at a wide range of jobs. We interpreted the pink brand color itself as the contemporary antithesis to more stereotypical images of workplace fashion.

To create a strong impression of the brand color in the shop, we paired it with a complementary pale teak. All the shelves utilize pink and teak as basic colors, but to build rhythm in the space, the usage of color on the shelf boards and other areas is reversed on the wall and pillar shelves.

This brand is also unique in its careful attention to fitting customers for shoes; for instance, it has its own employee qualification system. We decided to take advantage of this distinctive feature and further change the way customers experience the fitting process through our design of the shop space. To do so, we created four pool-shaped areas on the floor intended to represent different workplace scenes, unified by the color pink but each employing a different material: wood flooring, office tile, a hard surface similar to asphalt, and carpet. Women who come to the shop are able to envision their own workplace environment and walking habits, and together with highly trained store staff take their time in finding the shoes that best fit their walking style and feet.

Spacial design/ Director: Ryusuke Nanki
Spacial design/Construction: Tomohiro Maeda andTakuya Kikui
Art director : Kimiko Sekido and Masahiro Eguchi
Produce : Mami Kawana and Takahiko Yoshida
Creative director : Ryu Tamogami

Client: REGAL CORPORATION