Alexandre Herchcovitch Tokyo

Invited by Brazilian designer Alexandre Herchcovitch to design your store in the neighborhood of Shibuya - ku , Tokyo , Japan, Studio Arthur Casas took advantage by the concept of a box - surprise , closed , arouses curiosity and open , reveals only partially what's inside. According to Arthur Casas " Japanese consumers are different from Americans and Brazilians , windows do not draw explicit . They are more exclusivist and curious."

To realize this concept in a building existing and corner, the option was to cover the facade with a structure of Formica. This skin also adds value to the brand as " acts as support for the prints of the designer's creations , which can be replaced with each new collection ." With 18 meters of area and 6.5 meters high the building is a real box mutant. Its 71 m2 is divided into three floors, and a mezzanine exposure to stock. In the exhibition floors, open tiled walls, working as a support for the accessories and fluorescent lamps have dual function to illuminate the environment and supports for clothes, always seeking to bring focus on the products.

Arthur Casas
Marília Pellegrini, Milena Chieco, Flávia Castellan, Flávia Castellan, Joana Pini, Renata Adoni and Bruna Rizzi