Peterer Drogerie AG / Trade fair stand, MUBA 2009

Our task was to design a stand that could be used on different trade shows with varying sizes and structural elements. To keep the costs down we wanted a stand that could be set up and taken down by our client. Equally important was having enough storage room, the stands visibility und the integration of the company's corporate identity.
With our choice of constructiv CLIC from Burkhardt Leitner constructiv, we were able to meet all these requirements. In addition the entire stand fits into compact cases that can be easily transported with a small size van.
The result is a modular stand that is easy to assemble, adaptable to the changing trade shows and has the desired lightness und freshness we were looking for.
The diverse line of displayed products (the majority designed by our office) create a strong graphic presence without conflicting with the large, yet unobtrusive stand graphics.
Creating the storage spaces, the bar for our client's own whey protein drink and a free standing "tower" featuring special products, were effortlessly integrated.
The stand's lighting system and the bright green carpet added to the overall friendly and inviting atmosphere.
On the Basel trade show we were confronted with a massive column looming over the stand. Taking advantage of this problem, we hung a large banner in front of it, thus creating an eye catcher und adding to the stands overall appeal.

Peterer Drogerie AG

Büro: TOUSSAINT X TEACHOUT
Konzept/Planung: Alfe Toussaint
Grafik: Devin Teachout

Grafik: Devin Teachout
Messebauer: Retailpartners AG, Wetzikon
System: constructiv CLIC, Burkhardt Leitner constructiv