IMDAD

VSHD's use of most of space’s original structure aligns with the design firm’s philosophy and manner of working. Most of the structural elements were retained in their original raw and imperfect state, including concrete structural columns and load-bearing walls. Slanting columns repeated along the parameter of the space serve as the starting point for the design—VSHD made sure that they remained freestanding, with nothing attached. The columns were then used as sculptural elements to ground the various spaces within the corporate offices. Concrete was used as the base, with raw brass cladding, natural unstained oak, and aggregate flooring added. The result is a space tied together through the genuine lines, structure, and materials of the original space, yet enhanced through renovation, the use of new raw materials, and a sense of collaboration and interaction that unites the space.

Visitors now enter a collaborative and interactive space with a focus on simple lines and materials. Throughout the design process, VSHD continued to ponder how today’s workplace should be defined through architecture and design. How does one achieve a strong corporate identity with scalable spaces that is also aesthetically pleasing? As a leader in aesthetic medicine in the region, Imdad's corporate office must serve as a meeting point for various professionals and clients. Additionally, the structure VSHD created encompasses a full floor dedicated to online platforms, development, and social media—spaces the designers felt needed to express a sense of freedom and creativity.

An enormous, customized light fixture was chosen to illuminate the space, mounted on the ceiling and concealing a network of mechanical services and allowing the breadth of the double space to be highlighted. Modular furniture was selected for its versatility and flexibility—once again, character traits of innovation and creativity. Writing boards in vintage green were incorporated to provide privacy to the open space, where different teams can meet to collaborate and interact. Importantly, all meeting rooms were designed to be scalable.

Furnishings were selected to provide an eclectic feel, including pieces designed by mid-century modern designers including Pierre Jeanneret, Mies van der Rohe, Marcel Breuer, Gio Ponti, and more. The placement of the iconic furniture within a structure celebrating minimalism and raw materials underlines the importance of designing an environment that is inviting and conducive to creativity and freedom in the workplace.

The use of high-quality materials and natural light is paramount to the work of VSHD. The fabrics the design firm used in the Imdad offices focus on warmth, comfort, and resilience, coupled with the effects of natural light streaming through the windows. VSHD believes that natural light is both a luxury and a necessity. In this office design, the firm utilized all available windows, while ensuring that design adjustments provided areas without windows with natural light as well. Where natural lighting was not possible, indirect lights were conceived, designed, and manufactured to enable a comfortable working space that is neither too bright nor too dark.

The resulting office space offers lessons in functionality and minimalistic beauty, while inspiring bold creativity among employees and visitors.

Lead Designer: Rania M Hamed
Senior Designer: Arianna Cardin
Project Manager: Bryan Miranda