Atlas Concorde offers personalised styles for the home
Brand story by Anna Winston
London, Royaume-Uni
29.05.18
ATLAS CONCORDE’s offerings allow customers to personalise their home with a selection of tiles that perfectly suit their individual style
Consumers are spending more on their homes and innovative tiled walls and floors offer a range of opportunities to inject luxury into the domestic environment
Consumers are spending more on their homes and innovative tiled walls and floors offer a range of opportunities to inject luxury into the domestic environment
×Our relationship with our homes is changing. Spending patterns are shifting, with individuals investing less in their clothes and more in the decoration of their homes as an expression of personal style and aspiration.
“It is not easy to find a design that mirrors us in all our individuality,” says Fabrizio Storchi, Marketing Director at Atlas Concorde which has developed a series of innovative products for domestic interiors. “We don’t just offer a series of products but complete furnishing projects that can be fully customised to design each room in our homes.”
Atlas Concorde’s Marvel collection emulates the elegant finish of marble and can be used on both floors and walls
Atlas Concorde’s Marvel collection emulates the elegant finish of marble and can be used on both floors and walls
×Ceramic tiles offer not only versatility, with textured finishes that can mimic natural materials or create unique patterns, but also convenience, being easy to install, clean and maintain.
Living rooms are among the most public spaces in the home, used for welcoming and entertaining guests. For these areas, Atlas Concorde suggests Marvel, which emulates the elegant finish of marble. For a tonal effect, Marvel can be combined with Marvel Stone – porcelain tiles in polished and matte finishes and a variety of colours – to create a bespoke design that expresses even more personality.
Bathrooms have become a space for self-care, and Atlas Concorde’s systems, such as Mek (top) and 3D Wall Flash (above) can help recreate the feeling of a spa at home
Bathrooms have become a space for self-care, and Atlas Concorde’s systems, such as Mek (top) and 3D Wall Flash (above) can help recreate the feeling of a spa at home
×By contrast, the bathroom is a space of privacy and intimacy. Domestic bathrooms are becoming places of pampering and self-care, where smell, lighting and texture become increasingly important. Atlas Concorde provides product solutions to the wellness industry in a wide variety of colours and finishes that can be used to elevate a domestic space into one that suggests the luxury of a spa. Among these is Mek, a porcelain and wall tiles collection with a concrete-like aesthetic and metallic undertones, which combines particularly well with stone and marble. For a textured wall covering, 3D Flash from Atlas Concorde’s 3D Wall Design collection features intersecting volumes that create a 3D surface for a truly contemporary look.
© Architonic
