Cassina’s horizon-expanding outdoor furniture
Brand story by Dominic Lutyens
Meda (Mi), Italie
09.02.23
By specifying its new outdoor furniture to a wide variety of environments, the manufacturer provides design icons that can create a refuge in any natural setting, be it rural or urban.
Cassina's Outdoor Collection continues to expand for outdoor settings, from the living to the dining areas, with unique and innovative projects defined by a sophisticated design. Photo: DePasquale Maffini
Cassina's Outdoor Collection continues to expand for outdoor settings, from the living to the dining areas, with unique and innovative projects defined by a sophisticated design. Photo: DePasquale Maffini
×High-end Italian brand Cassina plays a pioneering role in a key development in design today – furniture and accessories that seamlessly connect indoor and outdoor living. Perceiving the traditional dividing line between the two areas as unnecessarily artificial and outmoded, Cassina believes that outdoor furniture can be as elegant and inviting as its indoor counterparts.
Rodolfo Dordoni's Dine Out Collection is among the families that adds colourful yet weather-resistent pieces to its ensemble. Photo: DePasquale Maffini
Rodolfo Dordoni's Dine Out Collection is among the families that adds colourful yet weather-resistent pieces to its ensemble. Photo: DePasquale Maffini
×Since the 1950s, Cassina has collaborated with the world’s most forward-thinking designers, and its antennae are attuned to cultural shifts and evolving social needs. It’s hardly surprising that the creation of its ever-expanding outdoor furniture range sprang from its recognition of a profound societal change – our growing appreciation of nature. The brand’s ‘The Cassina Perspective Goes Outdoor’ philosophy, a concept initiated by the brand’s CEO Luca Fuso and supported by its Art Director, Patricia Urquiola, has – literally – been a breath of fresh air.
A new interpretation of Charlotte Perriand's Mexique model also stands out among the new outdoor designs. Photo: Valentina Sommariva
A new interpretation of Charlotte Perriand's Mexique model also stands out among the new outdoor designs. Photo: Valentina Sommariva
×Recognising that outdoor environments vary depending on whether gardens and terraces are in rural or urban settings, Cassina dreams up its outdoor furniture in a dedicated catalogue that highlights four potential, distinctive environments: ‘Contemporary outdoors’, ‘The tropical refuge’, ‘Little private paradise’ and ‘Metropolitan terrace.’ Within these elastic parameters, Cassina’s outdoor range is appropriately eclectic.
Just as Cassina sees indoors and out as inseparable, so it recognises how designs from past and present can coexist and harmonise
Reissuing pieces by such titans of 20th-century design as Charlotte Perriand, Le Corbusier and Pierre Jeanneret, it celebrates the cream of 20th-century design. But Cassina is also committed to innovation, embodied by its ongoing collaborations with such forward-thinking, contemporary names as Patricia Urquiola, Phlippe Starck, Rodolfo Dordoni, Patrick Jouin and Gio Ponti. Just as Cassina sees indoors and out as inseparable, so it recognises how designs from past and present can coexist and harmonise.
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