Milan Design Week 2023: what to explore at the Salone and in the city

Milan Design Week is a worldwide festival of innovation and creativity. Local expert Designboom has been educating visitors on the event for over 20 years, highlighting works and installations from international artists, architects and trend-setters, while both Architonic and ArchDaily have treated the festival – host to the world’s biggest furniture fair, Salone del Mobile, and installations from world-renowned architects – as a home-away-from-home.

Milan Design Week is entirely what the DAAily platforms – a trio of creative knowledge fountains – are all about. Using their combined experience and expertise across the creative board, the three power brands are once again joining forces to develop two exclusive guides that curate your experience on the ground. With the DAAily platforms' three distinctive points of view, the guides to the fair and city will help visitors make the most of their schedules for the week.

With content and selected highlights from all three DAAily platforms, the DAAily guide for the fair offers imperative assistance in filtering over 1,000 exhibitors of Salone del Mobile 2023 into what’s worth seeing, whatever you may be there for. Rather than having you spend the first few hours scanning the list of brands for the most exciting new products, innovations and collections, we've taken on the research ourselves ahead of time so you can hit the ground running.

The DAAily guide for the fair, printed in exclusive partnership with Fedrigoni, will be available at one of our four hotspots in the city and as a digital pre-fair download. It features background information on just what it is that makes the Fiera so important, along with printed and digital tools that make navigating its grounds simple and intuitive.

The second chapter of your Milan Design Week bible is the DAAily guide for the city. Focusing on the sprawling network of showrooms, architectural must-sees, locations and events for adventuring creatives to discover in the design capital, the DAAily guide for the city is a must-have accessory for visitors with inquisitive minds and comfortable shoes. But no need to fret if you don't have room in your jam-packed DAAily cotton tote bag (available at one of five hotspots including the DAAily bar): a digital form of our curated catalogue can easily be downloaded onto your phone for on-the-go access.

Both print and digital download versions of the guide for the city feature QR codes to Google maps and articles so navigation and commentary can be accessed wherever you may be and the most effective showroom-hopping route can be planned ahead of time.

Just make sure to end your packed programming with a drink at our DAAily bar at Swiss Corner, Piazza Cavour, Via Palestro 2, 20121 Milano – quickly established as one of the most influential (and downright fun) places to be during Milan Design Week. A special point of focus this year is our sustainable approach to the venue’s mirror-light-themed scenography, which has been developed by pfeffermint with materials by Hexis. We’ve also made the conscious decision to select only reused and reusable design elements.

Because while the bar's emphasis this time around is more on connection and celebration (live DJs and drinks in partnership with local Zurich gin distillery TURICUM are at your disposal every night except Wednesday) than a programme of live talks, a reminder of our ever-important relationship with the planet is never out of place.

Casabrera
Piazza S. Marco 3 / Vicolo Piero Manzoni
20121 Milan

Masterly The Dutch in Milano
Palazzo Francesco Turati
Via Meravigli 7
20123 Milan

Meet Digital Culture Center
Viale Vittorio Veneto 2
20124 Milan

MoscaPartners
Palazzo Visconti di Modrone
Via Cino del Duca 8
20122 Milan

Whether you’re in Milan for the fashion and news, architects and buildings, designers and products or the history, people and lifestyle: with these guides, an upgrade to your fair experience is guaranteed. Now go and make the most of it!

© Architonic

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