Putting design in motion: Frame Views

Frame Views brings you design in motion

Continuing its mission to empower spatial excellence beyond print alone, multi-platform brand Frame launches a video channel that literally puts design in motion. Called Frame Views, the channel sets out to define the developments and showcase the people, products, and places that are pushing design forward.

In Frame’s 20th anniversary year, the leading media brand continues to adapt and expand in the world of digital media. Beyond publishing print magazines, Frame recognizes the importance of video in connecting the public to talented designers, visionary clients, and the best makers.

In three video series, Frame Views will be exploring future trends in spatial design, portraying visionary creatives and their work processes, and presenting spatial design case studies.

Launching the exclusive video series with German Ermičs

Kicking-off Frame Views is a video about Latvian designer Germans Ermičs, who aims to dissolve the myths around glass. Ermičs (1985) is a child of his time: a designer who first focuses on the material – which can then be translated to objects as easily as to spaces. He belongs to a generation of designers that conducts research and, fascinated by the intrinsic properties of a material, experiments with its qualities, applications and apparent limits, trying to exceed them. These are the qualities that make Ermičs a great subject to launch Creators of Tomorrow, a series which features visionary creatives defining new directions in the world of spatial design.

Glass has been Ermičs’ material of choice for a long time and is the focus of his Frame Views episode. In the factory that produces Ermičs’ chromatic collections, we zoom in on his design process and material choices, while providing insight to his inspiration and vision.

At the set of the video, the spatial qualities of his work, which has found its way into retail environments such as London’s Dover Street Market as well as private residences, become apparent. Reflections expand the work to the surroundings. And even though Ermičs doesn’t often envision a particular space when designing, it’s a phenomenon he consciously uses. ‘I’m interested in how material or a certain approach can change the way we see the space or how we feel in it. Mirror and glass are very powerful tools that allow me to do just that.’

Subscribe to the Frame Views channel to keep up-to-date on future episodes.