Nice work if you can get it: Kusch+Co’s new Creva series
Brand story by Simon Keane-Cowell
Hallenberg, Allemagne
28.11.19
Premium contract-furniture manufacturer Kusch+Co is using design to transform traditional work cultures into something altogether more welcoming.
The Creva soft modular seating furniture range from Kusch+Co impresses with its timeless elegance and selected materials. The versatile range creates a cosy atmosphere – in workplaces, in foyers or in waiting areas
The Creva soft modular seating furniture range from Kusch+Co impresses with its timeless elegance and selected materials. The versatile range creates a cosy atmosphere – in workplaces, in foyers or in waiting areas
×Remember when the mark of a culturally progressive company was a smattering of beanbags in the office and maybe a table-football table? Oh, how times have changed.
As the increasing phenomenon of working from home has altered how we imagine and organise our domestic sphere, so the traditional work environment – let’s shorthand it as ‘office’ – has undergone a significant shift in its spatial and material constitution. Less rigidly programmatic, it has become, conversely, more homely. ‘One explanation,’ suggests German go-to furniture manufacturer for contract Kusch+Co, ‘may be the insight that productivity and efficiency are boosted if the staff feel comfortable in their environment.’
Designed by kaschkasch from Cologne, the Creva system is super-configurable, comprising such elements as tables, benches, stools, bar stools, armchairs, sofas and privacy screens
Designed by kaschkasch from Cologne, the Creva system is super-configurable, comprising such elements as tables, benches, stools, bar stools, armchairs, sofas and privacy screens
×With modularity in mind, as well as the optimisation of interaction, communication and, of course, comfort, the brand’s recently launched Creva series deploys both a considered formal language as well as a judicious material palette to create a sense of the domestic in the workplace. Authored by Cologne-based design studio kaschkasch, it functions as a supremely configurable system, comprising such elements as tables, benches, stools, bar stools, armchairs, sofas and privacy screens.
Wood, steel and satisfyingly textured fabric meet friendly proportions to provide a flexible landscape that users can modify according to their particular needs. From free-standing benches with integrated table surfaces, via semi-private seating configurations, to self-contained, screened-off and acoustically optimised workstations, everything is possible.
Cologne-based design office kaschkasch collaborated with Kusch+Co to create Creva, a flexible landscape that users can modify according to their own needs
Cologne-based design office kaschkasch collaborated with Kusch+Co to create Creva, a flexible landscape that users can modify according to their own needs
×Think of Creva furniture as micro-architecture where the functional possibilities are legion and the creative potential endless. Now, that’s nice work.
© Architonic