The Minotti Pavilion 2023 at Salone del Mobile.Milano

Brand story by Harriet Thorpe
Meda (MB), Italie
22.06.23

Visitors to the Minotti Pavilion at Salone del Mobile.Milano this year were treated to an impressive two-level experience, designed to bring to life the soul of the brand and highlight its long journey.

Experience the ground-breaking Minotti Pavilion at Salone del Mobile.Milano 2023, a two-level design complete with Mediterranean landscaping

Minotti celebrated its 75th anniversary at this year’s Salone del Mobile.Milano with a scenographic architecture that captured its path from past to present, while also looking confidently into the future of design. Always consistent in its approach to elegance, style and Italian craft, each year Minotti continues to forge ahead with new exhibition concepts and collections, merging the visions of its designers’ inspirations from all over the world.

The two-level Minotti Pavilion immersed visitors in boundless indoor and outdoor spaces, embodying the brand’s consistently sophisticated and elegant lifestyle

The two-level Minotti Pavilion 2023 incorporated the aisles of the exhibition, creating a mix of public and private space ideal for envisioning multi-dimensional domestic and hospitality design projects. Its central boulevard, enriched by Mediterranean landscaping, showed Minotti’s revolutionary approach to exhibition design. The organic architecture featured large curved windows, two spiral staircases and two sculptural cone-shaped fireplaces, an iconic architectural presence reflective of the language of the brand.

Generous and refined protagonists of space: above, the Dylan modular seating system and below, the Raphael family of seats

The Minotti Pavilion 2023 was a journey of discovery, revealing how the 2023 Collection can be mixed, matched, tailored and personalised across space, blending seamlessly with complementary furniture, fabrics and art. Visitors experienced multiple interpretations of contemporary living, with the new Dylan modular seating system by Rodolfo Dordoni, the modern and compact feel of the new Torii Bold family of seats by Nendo as well as the sinuous lines of the Raphael collection by GamFratesi – all in dialogue with one another and with other pieces designed by Inoda+Sveje, Marcio Kogan / studio mk27, Gordon Guillaumier and Rodolfo Dordoni himself.