International design expertise in Munich

Connections are everything - The motto of the third Munich Creative Business Week, MCBW 2014, is “Design connects”

It takes connections and the exchange of ideas and opinions across industries to ensure the depth that creative people need to develop truly innovative works. Players in all disciplines of design are confronted today and will continue to be confronted in the future with technical, cultural, economic, social and demographic developments. These players require and need to promote connections across disciplines, and themes from which novel areas of work can evolve. This is only one of the reasons why MCBW has become the industry’s cynosure and meeting point since its inception two years ago.

Munich Creative Business Week (MCBW) 2014 will host a wealth of conferences and workshops for visitors from around the world

In addition to diverse exhibitions and presentations in and around Munich, one of the focuses of the third MCBW will be on interaction - in line with its motto Design connects.

Conference competence

Top-caliber events such as “#qved 2014 – Editorial Design Conference Munich”, the “7th German Innovation Summit” and “TOCA ME Design Conference 2014” will enrich this unique design exhibition’s program. At the “Re.Set” symposium, members of Plan A will discuss the utopian moment in architecture, design and business. In its event titled “creating change | innovative – brand shaping – human centered” designaffairs will illustrate how companies must reinvent themselves continuously to adapt to changing markets. The “MCBW LECTURES” conference organized by bayern design will shed light on new perspectives gained through design as well as on contemporary developments in design in the area of tension between technology and poetry.

Professional groups participating in MCBW will include the Association of German Industrial Designers with its design breakfast focusing on the changing role of the industrial design profession and the Association of German Communication Designers with its workshop dedicated to train travel.

Talent forged in Munich

MCBW will offer amateur designers, start-ups, students and young professionals a host of exciting opportunities including a debate on the legal aspects of design and brand protection (Vossius & Partner). Blocherer Schule will provide insight into interior design studies, and Baumeister magazine will hold the “Baumeister Campus Talk” on modern careers in architecture. Young designers will engage actively in MCBW as well: 18 students from the Academy at Einsteinstraße U5 will present their diploma theses.

International elites
In line with tradition, one of the highlights of MCBW 2014 will be “iF design awards night”. Approximately 2,000 representatives of the design, media, business and political sectors from around the world have been invited to BMW Welt to celebrate the recipients of the 2014 iF design awards on February 28, followed by a get-together and a roaring party.

MCBW MOMENTS – mindscapes for design

Conferences, workshops and labs – for 2014, the special exhibit “MCBW MOMENTS – mindscapes for design” has evolved into a forum for design knowledge. Supplementary exhibitions will provide further depth of detail for the focal points of the conferences. Simultaneous workshops will interconnect design and business, the economy, and society – all under the guiding principle of MCBW 2014, “Design connects”. “MCBW MOMENTS – mindscapes for design 2014” will take place at the Old Congress Hall in Munich.

For detailed information on these and many other events being held during MCBW, please visit:

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About MCBW:

MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology and the State Capital of Munich. iF International Forum Design GmbH will be a cooperation partner of MCBW, and BMW Group will be a partner.

bayern design GmbH /Nürnberg / Germany