Zumtobel Highlights Show
Texte par NoéMie Schwaller
Zürich, Suisse
22.12.08
The Zumtobel Highlights Show has been kicked off on 2 September, which marked the beginning of a 23,000 kilometer journey for the product innovations.
The Zumtobel Highlights Show has been kicked off on 2 September, which marked the beginning of a 23,000 kilometer journey for the product innovations. In the course of the six-month tour, they will be presented to more than 6,000 customers, at 40 different locations all over Europe. For this purpose, the trade fair stand concept involving numerous application cubes will be adopted and transformed into a mobile system. During the six-month tour, the show will travel more than 23,000 kilometres in order to present the Zumtobel lighting worlds to more than 6,000 customers, at more than 40 different locations all over Europe. The show will be a challenge in terms of both logistics and engineering. A total weight of 10 tonnes will be transported over a distance of more than 23,000 kilometers, from Finland to Southern Italy.
Based on the Humanergy Balance concept, the main application areas of Art and Culture, Hotel and Wellness, Presentation and Retail and Offices and Communication will be represented in four lighting cubes. In a fascinating performance, visitors will experience the dimensions of time, space and light, and artificial light as the perfect supplement of daylight. The product innovations will be displayed in the individual application cubes, with the aim of giving customers an opportunity to closely examine the products and vividly experience their application.
Until April 2009 Zumtobel will be touring through Europe.