Conspicuously Unobtrusive

All-rounder: from design all the way to production, Jürg Ammann is involved in every step of the furniture’s development.

Looking back, says Jürg Ammann, he was pretty audacious and naive when he took the plunge and set up his own business 18 years ago. Today the designer and interior designer produces bespoke one-offs and pieces for his own label Piuric: simple furniture reduced to the essentials.

At his own workshop, Ammann carries out almost every step in the process himself. He works away at prototypes, welds, mills and shapes, sews and upholsters. The upholstered furniture is particularly challenging to make: sofas and chairs with seats so slender they almost seem to defy the laws of statics. In order to achieve the necessary stability, Ammann also designs the metal legs for the furniture himself. “Developing a good cast metal base can easily take three months. I use a little foundry at Lake Hallwil; later on, the bases are sanded and polished by hand. That comes at a price, but it definitely pays off,” says the designer.

Ammann sources his fabrics from Switzerland or Europe. “Suppliers who sell premium furnishing fabrics generally meet the usual sustainability standards. But you have to be more careful with leather,” explains Ammann. The hides from his supplier are certified with the Blue Angel eco-label. But when he gets quotes from international producers offering inexpensive prices, Ammann just shakes his head. He cherishes his independence and freedom too much: being a “little guy” means he’s not under pressure to sacrifice quality for the sake of increased profitability.

(Top) Stylish: Piuric’s latest creation goes by the name of Eive. (Middle) The name says it all: the upholstered Softshell armchair features big wings and is available in various sizes and versions. (Bottom) Jürg Ammann

PIURIC: The Swiss furniture maker produces sofas, chairs, tables, cupboards and beds that speak a crystal clear design language and are reduced to the essentials. Every single piece is handcrafted in the workshop, The company produces in small runs, as well as offering customers bespoke one-offs or made-to-measure solutions. Piuric furniture is currently only available from the company premises in Zurich – with a look behind the scenes thrown in.

Piuric
Schweizer Möbelmanufaktur
Walchestrasse 34
8006 Zürich
Tel. 0041 (0)44 362 42 00
Fax 0041 (0)44 326 42 09
mail@piuric.ch

www.piuric.ch

Conspicuously Unobtrusive

In Zurich, PIURIC crafts timeless furniture and interiors with a character all their own.