Friends for life: ROLF BENZ
Brand story by Gerrit Terstiege
Nagold, Allemagne
22.10.20
As a throwaway-and-replace culture continues to prevail in different areas of modern life, ROLF BENZ stands in stark contrast.
A large selection of leather and in many subtle colours. Rolf Benz's two production sites in Mötzingen and Pfalzgrafenweiler complement each other and ensure a fully integrated production process
A large selection of leather and in many subtle colours. Rolf Benz's two production sites in Mötzingen and Pfalzgrafenweiler complement each other and ensure a fully integrated production process
×Granted, choosing a piece of furniture is not an easy task. When you focus on quality, you are making a decision whose result often lasts for decades. I know what I'm talking about because two Rolf Benz leather sofas have been standing in our living room for the last 30 years or so. In the meantime, many memories remain connected to them – memories of friends who sat on them, of cosy evenings for two, and pillow fights with the kids! The two sofas have survived all this well.
Of course, you can buy sofas for the price of dinner in an upscale restaurant these days, but how long can you enjoy them? Apart from the fact that cheap products usually reveal very quickly where the savings have been made in their production, and they are increasingly hard to justify in terms of the environment. Quality may have its price – but the durability of a design pays off in most cases.
After careful inspection, the leather covers are sewn together by one person at Rolf Benz. Robust beechwood sourced locally from southern Germany is used for the interior frames
After careful inspection, the leather covers are sewn together by one person at Rolf Benz. Robust beechwood sourced locally from southern Germany is used for the interior frames
×The history of the furniture brand Rolf Benz is closely connected with its founder of the same name, but also with its location in Nagold. The town lies about 50km south of Stuttgart and is the birthplace of Rolf Benz, who founded the forerunner of today's company in Nagold in 1964. The company headquarters are still located there today. The production sites in Mötzingen and Pfalzgrafenweiler are located in the immediate vicinity, and together they ensure a fully integrated production process that stands for quality made in Germany.
Down to the smallest detail – customers all over the world appreciate the high production standards of this company from Germany’s Black Forest, which has been in business for over 50 years
Down to the smallest detail – customers all over the world appreciate the high production standards of this company from Germany’s Black Forest, which has been in business for over 50 years
×Today, this is a rarity – and an aspect that is also important to the new Chinese owner of the company, because it is precisely this human, local feel in the northern Black Forest, during all production stages, that guarantees longevity. At Rolf Benz, for example, the leather covers are, after careful inspection, sewn together by just one, single person, while the robust beechwood used for the inner frames comes from local sources in the south of Germany. This is furniture that on the one hand feels the touch of many human hands during its production, but also on a scale that leaves you spoilt for choice.
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