SuperDesign Show, the new authorial format by Superstudio that looks to the future, reaches its second edition. It focuses on research, on every day’s extraordinary, on freedom of choice, on contaminations between classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and magnificence, being aware that everything has been done by now, that the whole world takes part in the evolution of the habitat that surrounds us, that rules and boundaries are out-dated.

SuperDesign Show, that continues and incorporates the success of the previous Superstudio’s project (The Temporary Museum for New Design), is a world-famous highly awaited appointment, first stopover in every visit to Tortona District.
17.000msq of exhibiting space, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative companies, start-ups, self-design and all other trends of the living and inhabiting. Lounge, meeting rooms, press office, coordinated image, common areas, gardens, restaurants and much more.

This year’s theme is WHITE PAGES, that implies writing together the keywords of the world of tomorrow, expressed in the common areas by the illustrator and artist Sandro Fabbri. An invitation to bring to exhibition not only ready-to-use objects and proposals, but also futuristic and experimental projects and “narrate” them to the public with words and installations in an imaginary “white page” inside their own space.

SUPERDESIGN SHOW is a project by Gisella Borioli. Artistic Direction by the architect Carolina Nisivoccia.

Some previews 2016

THE LARGE “MUSEM-LIKE” INSTALLATIONS
Barovier&Toso and Paola Navone, together again for a visionary project that explores the countless colours of glass through an imaginary journey among different cultures and landscapes; Citizen creates a surreal space made of dancing light, a survey on nature in time with over 100.000 pieces composing the clock.
The Japanese people of AGC Asahi Glass revolution the ordinary idea of glass carrying the viewer among the amorphous micromolecules of the substance.

CHINA DOC
Between tradition and innovation, the great pavilion dedicated to Red Star Macalline Chinese design, focuses on the movement of tradition towards a new contemporary form, true Chinese creativity with top designers and top companies selected on all national territory.


MATERIALS
In the Art Garden, Materials Village, designed by Material ConneXion Italia, gathers in one space companies from different sectors with proposals on the innovation of materials, projects and technologies to offer new solutions to the productive world. Special guest Stefano Boeri for 3M with an installation between architecture and science of materials, in favour of sustainability. More than 30 the companies involved, among which 3M, Beko, Christian Fischbacher, Du Pont, Elits, Gemanco Design, IPM Italia, Merck, Novacolor, Oltremateria, XL EXTRALIGHT, Tileskin.

Sunbrella’s project is a textile forest, with hundreds of suspended embroidery frames and covered by the different fabric qualities by the company, project by Élise Fouin , French designer well known for her poetry and her creations on the material.
Moreover Gore-Tex with experimentations and applications in fashion and design.

LG Hausys presents an interactive exhibition about the world of design and techno materials, on a path that goes through the collaborations that took place in the years with Alessandro Mendini, Stefano Giovannoni, Karim Rashid, Marcel Wanders e Ben van Berkel.

CONTEMPORARY HOME
Selected Objects area, the new design with objects and projects selected from all over the world. A large collective exhibition that values a single original “piece” or more elements of a mini-installation that narrates a story of an idea, the result of a team work, a young designer, a new company, a well-established brand. On stage ADD+, B.B.G., Beau&Bien, bud brand, Cogito Design, Deutsu, Digital Habits, Dozen Design, Emilgroup, ArteFashionDesign, Hand Studio, Ianiro, Lettera G, miniki, Nisha Decor, Piemonte Design + Luxury, P!into, Sertum, Simon James Spurr.
Top products on sale online on www.LOVEThESIGN.com in the special “Superstudio Selection” section, a great opportunity to buy the best of SuperDesign Show.

Captivating and mysterious visions with Pietro Travaglini, young designer with a fairy-tale project “Tim Burton style”, with the collaboration of the great photographer Giovanni Gastel.
Strong impact also for the first ever suspended turning fireplace by the French company Focus, today reinterpreted with innovative materials and design. Organic and geometrical forms, natural materials especially wood, for Vitamin Design.
High tech Design with the sophisticated audio systems by Kef designed by Ross Lovegrove.
Carpet Sign’s carpets are presented as pieces of art, the company has won many Reddot Design Award, it fuses the material quality and innovation in design, allowing endless customization tailor made.
The tailoring of the product is a core value for TM Italia that in a triptych of sensory architecture introduces three new kitchens.

A special project by Regione Lazio “Creative Lazio: Design Itinerary” in collaboration with ADI Lazio: an exhibition-pathway that narrates the design excellences of Lazio in the wellness, table furniture, and for outdoor field. A space is dedicated to stories and products by new talents discovered and financed by Creative Lazio Programme, as well as to Lazio design products selected by ADI Design Index from 2009 to 2015.

NEW MOBILITY
Jaguar presents the new F-PACE, its first crossover. The British car maker offers, in collaboration with IED Turin, a project which sees a team of young creative design school create wrappings inspired by the distinctive elements and the concept of the car. Live performances with Wacom Cintiq will show visitors the process that led to the conception and creation of the graphic applied to cars.
Biomega, the Danish bikes also on display at MoMA, presents the new collection and a new collaboration with K-Way.

ART AND DESIGN
“Marmo_2.0” exhibition by Raffaello Galiotto groups 5 experimental marble art works created with state-of-art parameters softwares, a sort of “digital chisel” that opens a new scenario on marble crafting.
Outside, the impressive sculpture by Maria Cristina Carlini “Obelisco” in corten steel and recycled wood.
At the entrance of the central pavilion of SuperDesign Show is “MyHome”, drawings by Sandro Fabbri: things for the home, seen, dreamt of, invented, existed, used or simply spurted by his fantasy. The artist is able to recreate with just a few fast ink lines the magic of the world, whether fashion, perfumes, nature or design. His task is to represent design icons and symbols of today and tomorrow.
The fluctuating and interactive sculpture °FLOW changes color according to the movements and the number of visitors: it is currently the largest experimental application in 3 dimensions of e-paper technology in the world, developed in collaboration between the artist Nik Hafermaas of Ueberall International.

SUPERDESIGN SHOW EXTENSION
The SuperDesign Show also extends at Superstudio 13, the studios in via Forcella 13 – via Bugatti 9 with PepsiCo exhibition “Mix It Up 2016”, an intriguing pop mix with design, music, fashion, culinary arts curated by PepsiCo Design in collaboration with Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italian Customs, Benjamin Hubert, Jeremy Scott, Design Group Italy, and many others.
In the courtyard of Superstudio 13, the installation of Blablacar shows the effects of car sharing on the environment, with interactive infographics and a space for games and meetings.


CONTACTS:
Communication Director and Press Office - Superstudio Group
Chiara Ferella Falda | designweek@superstudiopiu.com
Tel: +39 02 422501 | Fax: +39 02 475851 | Mob. +39 335 1080528

Press Office
Elena Pardini | designweek@superstudiopiu.com
Tel: +39 02 422501 | Fax: +39 02 475851 | Mob. +39 348 3399463