At the end of the rainbow: Vanceva
Brand story by Clare Dowdy
Kingsport, États-Unis
19.11.19
In the bustling Honduran capital of Tegucigalpa, architect of A.J. Fitness’s new premises Carlos Enamorado uses colour as a chief motivator for the gym’s clients.
On the rooftop of AJ Fitness in the Honduran capital of Tegucigalpa, coloured panes envelop the stairwell tower and also surround the outer perimeter of the running track
On the rooftop of AJ Fitness in the Honduran capital of Tegucigalpa, coloured panes envelop the stairwell tower and also surround the outer perimeter of the running track
×Health and wellbeing has never been higher on the agenda – for businesses and individuals alike. From urban planners to office designers, from academics to scientists, the focus is on improving the physical and mental lot of as many people as possible.
These issues are front of mind on every project for architects and designers, but no more so than for a fitness brand. Gym chains are mushrooming around the globe and those with the best stand-out will thrive. At A.J. Fitness’s new gym in Honduras’s buzzy capital Tegucigalpa, architect Carlos Enamorado of Mexico City has brought in motivation through colour.
The colourants used by Vanceva are both heat and light-stable, which add a number of functional benefits to the visual appeal of their products
The colourants used by Vanceva are both heat and light-stable, which add a number of functional benefits to the visual appeal of their products
×Built of concrete, the work-out areas on A.J. Fitness’s many levels are reached via metal steps. So far, so conventional. Enamorado’s innovation was to choose a handful of Vanceva’s bright yet harmonious colours – Tangerine, Coral Rose, Aquamarine, Sahara Sun, True Blue, and Deep Red – for the interior and exterior walls, the balcony railing surrounding the roof-level outdoor track, and the weight room. ‘Up here, colour abounds everywhere,’ he explains. Even the utilitarian stairwell gets this treatment and is covered with a coloured cube. The effect is stunning, as the changing sky is reflected onto its patchwork of panes.
The benefits to A.J. Fitness’s members are manifold. Enamorado has managed to bring light and colour but also privacy and comfort into the centre. And in terms of functionality, the Vanceva interlayers offer security, solar control, sound insulation and UV protection. Standing on the city’s major thoroughfare El Boulevard Suyapa, A.J. Fitness has maximum stand-out, from its colourful double doors at entrance level right up to the strong branding that cantilevers overhead.
© Architonic
