Studio Roosegaarde

As a social design lab, Dutch artist and innovator Daan Roosegaarde and his team connect people and technology in installations that improve daily life in urban environments, spark the imagination and fight the climate crisis. Clean air, clean water, clean energy, and clean space are the new values, and light is our language.

Internationally acclaimed works include WATERLICHT (a virtual flood showing the power of water), SMOG FREE PROJECT (the world's first outdoor air purifier which turns smog into jewellery), SMART HIGHWAY (roads that charge throughout the day and glow at night), SPACE WASTE LAB (visualising and up-cycling space waste), world's first URBAN SUN (cleans public spaces of the coronavirus) and most recently SEEING STARS (switching off all the city lights to bring back the stars) and our new organic fireworks SPARK.

Roosegaarde’s mantra 'Schoonheid’ is a Dutch word with two meanings: ‘beauty’, as in creativity, and ‘clean’, as in clean air and clean energy. For Roosegaarde these should be fundamental conditions of daily life. Daan Roosegaarde frequently shares his visionary ideas and projects at lectures worldwide, including at TED and NASA.

In the Phaidon publication Daan Roosegaarde says: "We first have to imagine a better future and only then can we create it. People won't change because of numbers. But if we can trigger curiosity for a better world, that's how to activate people. I don't believe in utopia, but in protopia; step by step improving the world around us."

Studio Roosegaarde is located in a former glass factory in Rotterdam harbour in the Netherlands, also known as the Dream Factory. This is where innovative concepts are developed into artistic installations. The Studio has vast experience in public space commissions in cities like Rotterdam, Beijing, Paris, Eindhoven and Stockholm. The Studio also initiates research projects for new social innovations in collaboration with universities or partnerships, for example with NASA and BMW. In Dubai, there is a pop-up studio.

Studio Roosegaarde has exhibited at the Rijksmuseum Amsterdam, Stedelijk Museum Amsterdam, Design Museum in London, Tate Modern, the Mori Art Museum in Tokyo, the Musee des Arts Decoratifs in Paris, Google Zeitgeist and the Victoria & Albert Museum, and is the recipient of international innovation awards such as the Shenzhen Global Design Award.