Swiss Luxury Watchmaker Hublot inaugurates his first hotel suite inside Zurich’s newly opened five star Hotel Atlantis by Giardino Group. Both companies share a commitment to impeccable quality and characteristic elegance, and the result is a beautiful collaboration.

Architectural Concept
The exclusive 68m² suite is composed of one spacious living room, a bedroom with bathroom, two wardrobes and two private terraces. The architectural layout of the suite embodies a concept of balance and features the signature look and lavish feel of Hublot watch boutiques. The suite is furnished with a sublime elegance reflected in the smallest detail. A finest selection of rich fabrics like velvet-covered walls or grey blended silk carpets form a nice contrast to the black smoked mirror panels and polished aluminium elements. The tasteful combination of grey and black shades promotes the seductive yet sophisticated tonality of the interior concept.

Interior Design Highlight
The suite hosts a gem of technology - an installation of a chronograph chandelier designed with a diameter of 1.20 m and a rainbow-coloured LED lighting system. The chandelier resembles an exploded view of the Hublot in-house Unico chronograph. Its interactive technology empowers the guest to vary the colour and temperature of the light for setting the preferred mood and atmosphere in the suite.

Art of Fusion
Another highlight: Contemporary Big Bang pop-art canvas screens in striking neon colours distributed across a number of walls. Refined, stylish and utterly original, the Hublot 107 suite at the Atlantis Hotel in Zurich offers an innovative holistic brand involvement with an utmost hedonistic lifestyle experience. “This high-level partnership of Hublot with the Atlantis Hotel by Giardino catapults the demand for innovative brand experiences in the luxury watch industry to a supreme level. The design of Hublot’s first hotel suite enchants with pure sensuality and an immersive brand experience for a broad audience - From watch aficionado to curious, influential travellers and art loving lifestyle connoisseurs.” says Alex Leuzinger, CEO of StudioForma.

Studioforma Architects