We can make the impossible happen
Scritto da Atrium Magazin für Wohnkultur, Design und Architektur
Schlieren, Svizzera
24.02.14
HÜLSTA furniture is handmade by top craftsmen in a production process geared towards perfection and efficiency, enabling the company to guarantee individual interior solutions even for a batch size of one.
Competent: hülsta CEO Heiner Goossens is no stranger to the workshops either
Competent: hülsta CEO Heiner Goossens is no stranger to the workshops either
×Only the best is good enough for our customers. This idea of quality already counted back in 1940, when hülsta's success story began with a classic carpentry firm employing just ten people. In the meantime, the Münsterland company has evolved into an internationally operating brand with around 1200 employees. In 1960 Karl Hüls, son of founder Alois Hüls, took over at the helm. With a great deal of ambition, a thirst for innovation and his pronounced quality consciousness, he turned the furniture company into the famous German manufacturer's brand it is today.
Tempting: "ELEA II" is a shapely blend of solid walnut and sophistication. Recommended for living and dining room settings
Tempting: "ELEA II" is a shapely blend of solid walnut and sophistication. Recommended for living and dining room settings
×Now led by CEO Heiner Goossens, hülsta is part of one of the biggest groups of companies in the furniture industry, which is presided over by the third generation of the Hüls family.
"Today 50 ranges of furniture help give our international clientele the certainty that, for all the industrial perfection of our production, they will nevertheless end up with an individual and inspiring solution for their living room or bedroom," emphasises Heiner Goossens. Hülsta furniture carries the individualisation gene. Countless finishes, veneers, lacquer colours and solid woods, as well as innovative fittings technology and the most progressive modular furniture production in the world, underpin the brand's claim to cater to the preferences and requirements of every single customer.
Versatile: whether the individual elements are stood on the floor, hung or stacked – the "NEO" living room concept always makes the most of its merits. All the elements can be combined as required
Versatile: whether the individual elements are stood on the floor, hung or stacked – the "NEO" living room concept always makes the most of its merits. All the elements can be combined as required
×Before deciding to buy their new furniture, hülsta, customers can take advantage of the free planning service or, for a fee, arrange a consultation with professional interior designers. Both possibilities underline the company's sense of responsibility: it aims not just to deliver perfect furniture but to provide an added value as well, thus ensuring above-average customer satisfaction.
If the living situation or structural conditions do not permit the use of standard furniture, the hülsta experts are more than happy to gather round the table with their customers; and if there's nothing suitable amongst the more than 500 special models that can be ordered via the product lists, there's always the possibility of producing an individual one-off solution as a fitting alternative for "an impossible idea" – and that applies to each and every one of the hülsta ranges.
Flexible: the "MEGA-DESIGN" shelving system gives customers plenty of creative scope. Thanks to the special models available, the books can tower all the way up to the ceiling
Flexible: the "MEGA-DESIGN" shelving system gives customers plenty of creative scope. Thanks to the special models available, the books can tower all the way up to the ceiling
×But the above-mentioned variety is not only the basic prerequisite for immense individuality; it also virtually excludes the possibility of two genuinely identical solutions. The customer's special request becomes an imagination-inspired challenge that the hülsta experts in Stadtlohn or Ottenstein are more than happy to take on and implement with industrial precision.
The collection currently comprises around 50 different ranges that incorporate more than 200 patents from the various segments. All of them serve the same purpose: to satisfy the requirements of a furniture-savvy clientele for whom functional, top-quality and exquisitely designed furniture is, more than anything else, a way to accomplish their own personal lifestyle.
The stuff of dreams: natural oak and white lacquer mixed with a dash of taupe – "MIOLETTO II" will impress anyone in search of the feel-good factor
The stuff of dreams: natural oak and white lacquer mixed with a dash of taupe – "MIOLETTO II" will impress anyone in search of the feel-good factor
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Photos: Heiner Köpcke, Hülsta
hülsta-werke Hüls GmbH & Co. KG
Karl-Hüls-Strasse 1
DE-48703 Stadtlohn
Tel. 0049 (0) 2563 860
Fax 0049 (0) 2563 1417
info@huelsta.de
www.huelsta.de