Designing is Listening.This is the seventh edition of Brera Design District, the center district in Milan, where most of the events of fuorisalone take part. From April 12th to April 17th, the business and creative hub of the city opens the scene to one of the most attended shows during the design week, last year it has hosted more than 138 events with a flow of about 200 thousand visitors.

“The theme of the district this year is “Design is Listening” generated from a debate with the artist Chiara Luzzana and Paolo Ferrarini, - states Cristian Confalonieri cofounder with Paolo Casati of Brera Design District - their work allowed us to identify the act of listening as a metaphor, the founding principle of a design and creative project.”

“Chiara in also one of our ambassadors this year - says Paolo Casati - together with Matteo Thun, Emiliano Salci and Britt Moran, while Giorgia Lupi, information designer, founder of Accurat has won the Design lectures award 2016.”

Among the international brands that chose the Brera Design District as a stage for their event there are: Beacon Helsinki, Bulthaup, CasaVitra/Vitra Pop-Up Store, Cleanup, Cristalplant Design Contest + Elica, Daniel Libeskind Rug Collection for Loloey, Écal - University of Art & Design di Losanna, Hay , Hem, Lagoon, Lin Brasil Marimekko, Nosaku Corporation, Panasonic, Sollos, VitrA/Eczacibasi

This year some of the most well-known international and Italian design signatures are going to be present in the Brera Design District: Aldo Cibic for Slow Wood, CtrlZak for JCP, Daniel Libeskind for Loloey;, Elena Salmistraro for Karpeta, Giulio Iacchetti with Internoitaliano, Hagit Pincovici for Clan, Jader Almeida for Sollos, Matteo Thun and Antonio Rodriguez for Fantini, Max Lamb and Philippe Maulin at Hem, Migliore +Servetto Architects for space&interiors, Nendo, Jasper Morrison, Fabio Novembre and Mac Stopa for Cappellini, Studiopepe at cc-tapis, Patricia Urquiola and Federico Pepe for Spazio Pontaccio and cc-tapis at Spazio Pontaccio; Philippe Nigro for Novamobili.

A big news this year is the Brera Design Apartment, a private space in one of the most characteristics courtyards of the Brera Design District, between via Palermo 1 and via Solferino 11. It is the new way of conceiving a showroom: 100 sqm, 4 volumes with historical finishings design a typical Milanese interior able to house events, meetings, expositions selected or produced by the Brera Design District in an exclusive place that shows a different way of presenting and communicating design.

“This initiative sees important collaborations with design companies that chose to share with us their project - states Paolo Casati - recognising the space’s power and versatility from a business and communication perspective” Davide Groppi, with the poetic approach characterising his work, designed and produced the lighting system of the space, while Bulthaup proposed for the apartment its B2 kitchen system, which perfeclty fits the place’s need for versatility.

Also several special events are planned:

space&interiors The Mall Porta Nuova, new important location inside the Brera Extra area of the Brera
Design District is an event organised by MADE Eventi, a company managed by FederlegnoArredo.
The Mall Porta Nuova - Porta Nuova Varesine - piazza Lina Bo Bardi 1

Innovation for life. The main focus of Valcucine itself.
Valcucine Milano Brera - corso G. Garibaldi 99

Fenix NTM by Arpa Industriale: Iconic Re-naissance Design Inside the open gallery of the Pinacoteca di
Brera – Upper-deck open gallery - via Brera 28

CEDIT – Ceramiche d’Italia: the beginning of a new story mixing art, design and Italianness - Forobuonaparte14/N

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www.breradesignapartment.it