Freifrau's new tapestry fabric combines tattoo art with exclusive textiles for the second time

Good storytelling has long been one of the key elements of successful marketing strategies. The fact that Freifrau is now invoking poetry to present a new textile collection is unusual – but it fits wonderfully with the new Garden of Eden fabric design, which is reminiscent of Baroque flower paintings.

Like the poets of the era, Freifrau draws on the classic Baroque motifs of memento mori, vanitas and carpe diem in the form of four stanzas: “Take comfort in the certainty of transformation / Inhale the new / Welcome the ever-changing seasons of nature, of life / The ever-changing you.”

From tattoo to textile

The design for the pattern of the Gobelin fabric comes from Christian Trzaska, who previously developed another fabric for Freifrau. He came to the attention of the Lemgo-based seating furniture manufacturer through the twin brothers and sons of Freifrau founder Hansjörg Helweg, Marc and Niklas Helweg, who knew Trzaska not only as a skateboarding friend but also as a tattoo artist – he had already inked the tattoos adorning their arms. For the earlier fabric design Gobelin Oasis, Christian Trzaska first created an oil painting, which was then transformed into an opulent fabric by the Belgian textile company Meisterwerke.

Just like his first design, the new fabric beckons the imagination to enter a lush plant world. In the previous motif, a peacock stuck out its head between dense bushes, and if you look closely, you can also see a tarsier clawing at thin branches with a wide-eyed gaze. For Gobelin Eden, Trzaska now focuses less on the mystique of wild and untouched nature, and has instead created a still life – a bouquet of tulips, peonies, lilies of the valley and many other types of flowers arranged by human hand.

Desire for opulence

The beautiful thing: the flowers depicted here never have to wilt, but can forever adorn, enchant and awaken longings. “The Garden of Eden is the inspiration for the ‘at home’ attitude to life, for a warm and welcoming ambience and the desire for opulence,” says Freifrau, explaining the new textile design. It can be used for the Ona and Ona Curved Armchair collections by Sebastian Herkner, for Leya by Hoffmann Kahleyss Design in various chair versions, as well as for their Amelie collection of seating furniture.

Seating furniture covered with Gobelin Eden becomes a real eye-catcher in combination with other upholstery fabrics in intensive hues. But grey also goes perfectly with the floral motif and looks particularly distinguished when used in combination. Those who like it more zestful and lively can opt for the Leya Wingback Swingseat and let their imagination take flight: perhaps engaging in a game of make-believe, fancying oneself as a Baroque-era countess or princely baron regally ensconced in the swing.

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