Area of influence: Ambiente 2019

As a global hotspot for the worldwide consumer goods industry, Ambiente features retail-oriented product segments and a fringe programme with a wide variety of subjects yet one overall goal, to inspire, inform and entertain.

Ambiente Vice President Nicolette Naumann tells us how Ambiente continues to stay relevant to its visitors.

What special events and programmes will feature at Ambiente 2019 to make the fair so indispensable?

Our new special presentation Point of Experience shows easily applicable digital solutions for the retail space; our Partner Country programme this year highlights Indian design and handicraft, while in our Ambiente Academy, retailers get insights and can directly engage with experts from various fields such as marketing, window dressing and point of sale.

Plus various award ceremonies and presentations take place at the fair, widening our perception of what is going on in the global industry.

How has Ambiente evolved to serve the demands of the industry?

We have a long history here in Frankfurt in doing fairs. Frankfurt was first mentioned as a trade fair place in 1150, while in more modern times the Frankfurt Spring Fair, Ambiente’s predecessor, was held for the first time in 1949. All in all, having been reorganised into Ambiente in 1990, the fair will take place for the 71st time in February 2019.

How will Ambiente 2019 promote both old and new talents in the industry?

We at Ambiente believe in giving something back to the industry we serve. Hence, almost 20 years ago we came up with our Talents Program. Here, young and upcoming designers can showcase their first concepts and prototypes – directly in our prestigious design halls and, hence, in direct competition with leading consumer goods brands. Many designers who have since made their name in the industry started here with a small stand.

Ambiente will take place at the Messe Frankfurt exhibition centre between 8–12 February 2019.

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