News from Cologne
Scritto da Nora Schmidt
Berlin, Germania
25.02.08
Our selection of new products displayed at the imm cologne 2008
Even if the imm cologne has lost ground in comparison to the Milan fair, which has now become the major international design event, and the Maison & Objet exhibition which has benefited from the design boom in France, the response of the majority of imm exhibitors was entirely positive. The absence of the kind of crowds that are attracted to the glamour of Milan has in fact proved an advantage to Cologne, because the retailers and manufacturers find the time and peace and quiet to enter into detailed discussions and conclude business deals.
In spite of the general trend to save any product launches for Milan, a number of manufacturers enterprisingly used Cologne as the first market test for their new products - and according to their own reports this was more than rewarded. We have put together the highlights for your here.