The majority of architecture professionals who design and develop projects are also the key decision-makers when choosing and specifying the materials and products to be used. Although architects’ relationship with these chosen products becomes more relevant on-site in the later phases of the building process, the initial design stages also require extensive office-based product- and technical research, using, in large part, online resources.

The extensive growth of digital channels such as industry blogs and newsletters, along with increased online business, suggest a new hybrid relationship between architect and product, in which face-to-face meetings with representatives and showroom visits can be combined with online research in order to save time and optimise resources. Architects and designers tend to look for detailed product information on manufacturers’ and distributors’ websites – sometimes unsuccessfully as some may not always be designed to provide this level high of technical data.

With this in mind, Architonic aims to help architects and designers by offering a digital tool that provides catalogues and technical data about the best products and materials on the market – all in one place, and easy to navigate. For each product presented, Architonic creates a data sheet and links the product within the navigation structure. On this microsite, the brand can display their entire product portfolio, information about the company, contact data and link to their website, PDF catalogues and video material, reference projects, articles on specifications, and even the participation in trade fairs or other events. Here, architects and designers will be able to reach the manufacturer directly through an interface especially dedicated to customer enquiries.

Today, Architonic is the worldwide biggest database in the premium brand segment with over 300,000 products and materials. Would you like to be a member of our community and be able to present your products in front of the largest community of architects and designers? Here are some recommendations to help your online presence to reach its full potential.

For your products to be featured on Architonic in the best possible way, you will be receive help from our team on how to supply your data and information in as complete a way as possible so that we can present your brand and create precise search paths to your products. Particularly important in this regard, are product descriptions and keywords which precisely describe your products, their functions and areas of application, as well as dimensions and material specifications.

Images are also a fundamental part of your company’s presentation. Remember professionals in the architecture and design field are driven in large part by visual elements, namely images. In terms of the resolution, for ideal presentation on all devices and displays, you should provide images of your products in high-resolution, uncropped and with a width of at least 3’000 pixels (JPEG or TIF files). To introduce users to your brand, consider choosing about 6 images that represent your range of products and the design philosophy of your company.

For product images such as furniture, lights or fittings, it is preferable to use ‘cut-outs’, isolated products on a white background. Send at least one image per colour/variant and also different views/perspectives. For materials, floorings, fabrics, etc., use images that show the surface of the material.

You can also use additional descriptive images for the galleries that show your products in context and detail. These can be ambient and interior pictures, studio shots or detail pictures. If available, product drawings with product dimensions are also desirable.

As part of Architonic Membership, companies receive complete online reporting which includes the best-performing products, leads (contacts) and actions (clicks on your website). Brands can also see who is looking for their products, if they are architects or retailers, and even know from which countries they are viewing your products. Above all, Architonic has built up a huge community on social media with more than one million followers giving the brands the opportunity to reach users wherever and whenever they are looking for information across all relevant digital channels.

What are you waiting for? Become part of the biggest community of architecture and design lovers