American Fairs 2021

...demonstrating not only the resurgence of the North American design market, but also a strong desire on the part of exhibiting brands to market themselves to an increasingly interested international audience of professionals and consumers. Indeed, cross-industry, the US is set to see export growth over the next few years of up to 9% annually.

Let's be honest. We're among friends, so the truth can out. There was a time when North American design products weren't so en vogue in Europe and other regions – Eames and his mid-century peers notwithstanding. Think big solid-wood chairs and tables. They spoke specifically of their provenance: plentiful natural materials and larger floorplans. But with increasing visibility and activity of premium Made in the US manufacturers, evidenced by the increasing number of monobrand showrooms and fair presences in Europe, those days are gone – not to mention a major growth on their part in digital marketing.

At Architonic, we want to support this development. Which is why we've decided to expand deeper into the US market. What does this mean? On the one hand more sales experts with years of local experience will be coming on stream in the next while. On the other, we're actively approaching premium brands stateside to join our member community. What's more, we'll be leveraging our sister platform archdaily.com's popularity in North America to ensure that all that great global brand news reaches the widest possible audience stateside.

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